When Pantone, the color forecasting agency, announces the color of the year, the design world spreads the word through blogs, magazines,social media and news articles. It is an event.
I just need to reference the clip from “The Devil Wears Prada” where Miranda Priestly explains the importance of color proclaimations on international commerce to silence any derision.
This year, Pantone declared “Greenery” the color of 2017. Instead of running out and throwing down some green on green, I walk around my house and see how what I already own fits the news. Aha, I have two green sofas. There you go. I’m good.